FavourIQ — Odds Intelligence & Market Analysis

Best odds comparison

Sort:

📊

No data yet

Scan odds first.

Arbitrage finder

Auto-detected arbs — backs all outcomes. Designed to identify theoretical arbitrage opportunities. 0

⚡

No arbs found

Scan live odds first.

Manual arb calculator

Enter odds from any bookmakers. Analyse whether pricing creates a positive spread.

Total stake (£)

Arb result

Enter at least 2 outcomes with odds.

📌 Always verify lay odds on your exchange before placing. If they differ by more than 0.05, re-enter the live price.

Bet details

① BACK — place at your bookie

Bookie name

Back odds

② LAY BET — place on your exchange

LAY = betting against the outcome. Use the BUY price on Smarkets.

Exchange

Lay odds

Enter the current LAY odds from your exchange.

🎯 What lay odds do I need?

Target efficiency:

Enter back odds above to see target lay price.

Stake / free bet (£)

Exchange commission (%)

Betfair = 2% · Smarkets = 2% · Matchbook = 1%

Event / description

What to do

① Back at your bookie

—

Stake

—

Odds

—

② Lay at your exchange

—

Lay stake

—

Lay odds

—

Liability

—

Estimated hedged return

—

Scenario breakdown

If bet wins — bookie pays—

Exchange lay loss—

Net if win—

If bet loses — bookie cost—

Exchange lay win—

Net if lose—

Efficiency—

✏️ Enter all values manually — no scanner needed. Use this for any bet you want to calculate independently.

Bet details

① BACK — place at your bookie

Bookie name

Back odds

② LAY BET — place on your exchange

LAY = betting against the outcome. Use the BUY price on Smarkets.

Exchange

Lay odds

Enter the current LAY odds from your exchange.

🎯 What lay odds do I need?

Target efficiency:

Enter back odds above to see target lay price.

Stake / free bet (£)

Exchange commission (%)

Betfair = 2% · Smarkets = 2% · Matchbook = 1%

Event / description

What to do

① Back at your bookie

—

Stake

—

Odds

—

② Lay at your exchange

—

Lay stake

—

Lay odds

—

Liability

—

Estimated hedged return

—

Scenario breakdown

If bet wins — bookie pays—

Exchange lay loss—

Net if win—

If bet loses — bookie cost—

Exchange lay win—

Net if lose—

Efficiency—

Saved bets

📋

No saved bets yet

Use the calculator to save bets here.

Advanced Exchange Act as the layer on Smarkets. Lay all outcomes and analyse projected market exposure.

💡 Look at the SELL column on Smarkets — enter those prices below.

Setup

Load live event from scanner

Total stakes collected (£)

Commission (%)

Scale bank£1.00

SELL prices from Smarkets

🏦

Enter SELL prices

Copy SELL price for each outcome from Smarkets.
Hit calculate.

Smart Money

💡 Same philosophy — risk-managed promotional and pricing opportunities. Not financial advice.

Odds Movement Intelligence

Focus on probability and market movement.

Trade Setup

Back Odds (Your Entry)

Current Lay Odds

Match Minute

Current Match State

Trading Read

Trade Health

58%

Odds Movement Against you

Time Decay Pressure Medium

Recommended Action Hold / Watch

Market Interpretation

Market still gives your team a reasonable chance. Trade remains alive but momentum is neutral.

Testing Laying

Explore multi-position hedge scenarios.

Back Positions

TEAM 1

Team Name

Back Odds

Stake (£)

Current Lay Odds

TEAM 2 (OPTIONAL)

Team Name

Back Odds

Stake (£)

Current Lay Odds

Exchange Commission (%)

Trade Outcome Analysis

Suggested Lay Stakes

—

If Team 1 Wins £0.00

If Team 2 Wins £0.00

If Draw / Neither Wins £0.00

Market Interpretation

Enter one or two positions to analyse possible hedge outcomes.

FavourIQ Guide & FAQ

📘 What is FavourIQ?

FavourIQ is an odds analysis and market intelligence platform. It helps users compare bookmaker prices, analyse exchange odds, explore matched betting strategies, and understand live market movement.

🎁 How to place a qualifying bet

Step 1 — place a real-money bet to unlock the free bet offer

A qualifying bet is a real-money back bet placed at a bookmaker to trigger their free bet offer. You cover it with a lay bet on an exchange to reduce risk. The result is always a small loss — that's normal. You're paying a small fee to unlock a free bet worth far more.

①

Find a suitable event

Use the Scanner to find an event with a tight spread between back and lay odds. Aim for back odds 2.0–4.0 — lower odds = smaller qualifying loss.

②

Open the Calculator → select Cash / Qualifying Free Bet

Enter back odds, lay odds, your stake and commission. The calculator gives you the exact lay stake and shows what you'll lose.

③

Place both bets

Back the selection at your bookmaker. Then immediately lay the same selection on your exchange for the exact lay stake shown. Make sure your exchange account has enough to cover the liability first.

Worked example · Cash / Qualifying · Back 5.00 · Lay 5.50 · Smarkets 2%

① Back at bookmaker

Any selection — Cash / Qualifying Free Bet

Stake

£10.00

Odds

5.00

② Lay at Smarkets (2% comm)

Same selection — lay to cancel back

Lay stake

£9.12

Lay odds

5.50

Liability

£41.06

Estimated hedged return

-£1.06

Scenario breakdown

If selection wins — bookie pays£40.00

Exchange lay loss-£41.06

Net if win-£1.06

If selection loses — bookie cost-£10.00

Exchange lay win+£8.94

Net if lose-£1.06

⚠ A -£1.06 qualifying loss is completely normal

This small loss unlocks a free bet worth many times more. The closer your back and lay odds, the smaller the loss — the calculator's "Breakeven lay (cash)" figure shows the exact lay odds where you'd break even. Also note: you need £41.06 available in your exchange account as liability before placing the lay bet.

🎟️ How to use a free bet (SNR)

Step 2 — convert your free bet into locked-in cash profit

SNR = Stake Not Returned. When your free bet wins, the bookmaker pays winnings only — not your original stake back. By laying the same selection on an exchange, you lock in ~75–85% of the free bet value as guaranteed cash regardless of the result.

①

Find a higher-odds event (5.0–8.0)

Higher back odds = more free bet value extracted. The Scanner shows efficiency scores — aim for 75%+.

②

Open Calculator → select Free Bet (SNR)

Enter the free bet amount as your stake. The calculator gives you the exact lay stake to lock in profit on both outcomes.

③

Place both bets — profit is locked in

Use the free bet at your bookmaker. Lay the same selection on the exchange. Once both are matched, the result doesn't matter — you profit either way.

Worked example · Man City v Aston Villa — Draw · £40 SNR free bet

① Back with free bet (SNR)

Man City v Aston Villa — Draw

Free bet

£40.00

Odds

5.50

② Lay at exchange

Man City v Aston Villa — Draw

Lay stake

£32.26

Lay odds

5.60

Liability

£148.39

Estimated hedged return

+£31.61

Scenario breakdown

If draw — bookie pays (stake not returned)£180.00

Exchange lay loss-£148.39

Net if draw+£31.61

If no draw — free bet lost (£0 cost)£0 (free bet)

Exchange lay win+£31.61

Net if no draw+£31.61

Efficiency

79.0%

✓ 79% efficiency — £31.61 guaranteed from a £40 free bet

Higher back odds improve efficiency. Use the Calculator's "🎯 What lay odds do I need?" section to find the max lay price that hits your target efficiency before placing.

🔍 Scanner

The Scanner compares bookmaker back odds against exchange lay odds in real time. It highlights pricing differences and matched betting opportunities using live market data.

⚡ Arb Finder

Arbitrage opportunities may appear when bookmakers and exchanges price outcomes differently. The Arb Finder checks whether combined odds may create a positive spread after stake balancing.

📈 Trading Intel

Trading Intel focuses on odds movement and market behaviour rather than predicting winners.

Example:

• BACK Chelsea @ 4.75
• Chelsea score early
• Odds shorten to 2.10
• LAY Chelsea at lower odds
• Hedge or balance outcomes

Exchange traders generally look for situations where odds move in their favour before reducing exposure or exiting the position.

🧪 Testing Laying

The Testing Laying tab allows users to simulate hedge scenarios using one or two back positions. Enter back odds, lay odds, and stakes to explore how exposure changes across outcomes.

🏦 Advanced Exchange

Advanced Exchange models lay-side market exposure using exchange SELL prices. It helps users understand liabilities, stake balancing, and exchange-style pricing dynamics.

⚠ Important information

Betting and exchange trading involve risk. Odds can move quickly and losses may occur. FavourIQ provides informational and analytical tools only and does not provide financial advice or guarantee profits.

About FavourIQ

Built by someone who worked inside the industry. Designed to help users better understand betting markets, pricing, and exchange dynamics.

I spent years working as a software engineer in the gambling industry, building the technology behind modern betting products — including in-play betting systems, interactive wagering platforms, and the software infrastructure that delivers live odds and markets to users during sporting events.

My role was on the engineering side. I built the systems and user experiences that consumed odds data, powered betting functionality, and helped deliver the fast-moving products people interact with every day.

Over time, I became increasingly interested in the other side: how ordinary bettors could use data and analytical thinking to make more informed decisions instead of relying on guesswork, hype, or emotion.

FavourIQ started as a personal matched betting and odds analysis tool. It worked well enough that I decided to make it public. FavourIQ is not a bookmaker. We don't accept bets or promise unrealistic profits.

Built by someone who helped engineer the systems — now focused on helping users understand them better.

Giving commitment